About Us

Our Mission: To show that there is always an opportunity to have a fresh start.

Our Motto: To Shed the Old and Grow Anew

Our Message: AutumnHare and Company was founded by our CEO Sharon Edwards or as we like to call her; Goldie in 2023. While reading “The Art of War”, she came across a passage that not only caught her third eye but also stuck and gave an entire new meaning to “Autumn Hare” and the story “The Turtle and The Hare”. Within the passage in The Art of War, there is an interesting explanation for the name of the Hare and season, Autumn. That meaning is stated; “As the Autumn season grows near, the Hare (rabbit) sheds its hair to grow new for the season to come”. Goldie chose to not only remember that passage but incorporate it into her everyday life. This passage also gave a new meaning to the story, “The Turtle and The Hare”. The Turtle was only able to win the race because it was going slow, taking in the world, beauty, and life that surrounded it. While the Hare raced off, it was unable to see what the turtle seen until it slowed to a stop. After seeing the world for all its beauty and glory, the Hare was able to shed that old version of himself or his hair, and start or grow anew. When we are able to slow down, we are able to see not only the world, but also the beauty, love, and life that it has to offer. Only when we slow down, we are able to breathe, be mindful, and see our purpose. Only when we slow down we are able to become the best versions of ourselves. We are able to Shed the Old and Grow Anew. AutumnHare.